Goosebumps. Misty eyes. If you see a Paralympic montage or hear an Olympic athlete's childhood story, you might get a little choked up. (Or is that just me?!)
These stories are a masterclass in powerful, concise storytelling.
In the nonprofit world, storytelling is more than just sharing experiences—it's a powerful tool for fundraising and engagement. Olympic commentators show us how it's done by weaving compelling backstories and creating connections that draw us in. They build excitement and explain the fast-paced action, making every moment feel significant.
The Framework that Works
The classic hero's journey, defined by Joseph Campbell in 1949, is a timeless structure that resonates in literature, film, and even sports. It's a framework that can transform how you tell your nonprofit's story.
George Lucas relied on this approach to craft the Star Wars films. J.R.R. Tolkien’s The Lord of the Rings follows the model. Sports commentators regularly lean into these storytelling practices. Here are some ways you can infuse this model into your nonprofit storytelling:
Ordinary Person: Like the everyday hero in a story, your clients or participants begin their journey as ordinary individuals facing real-life challenges. Bring their story to life by sharing details that help your audience feel connected.
Mentor: A mentor or guide helps the individual accept the call or the opportunity to grow. Your nonprofit organization acts as the guide—empowering these individuals to overcome obstacles. The organization is not the hero: it is the catalyst for change.
Challenges: Just as the hero faces challenges, your organization’s participants also fight against systemic issues, environmental challenges, or personal limitations to find success. Honest storytelling makes your narrative more relatable and impactful.
Tell Your Story
Don’t be shy. Your nonprofit’s stakeholders need to hear stories of transformation and impact. To create powerful storytelling about your organization:
Speak with passion and authenticity.
Connect with your audience on a personal level.
Be transparent about challenges.
Celebrate transformations and successes.
Reflect on the journey and share lessons learned.
Every story has the potential to inspire and mobilize your audience, fostering deeper connections to your mission and your work.
Photo by @paralympicthrower on Instagram
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